STEP INTO THE UNORDINARY

Welcome to the world of YBD. Unestablished since 2010. A place to find the unusual, the unordinary and the unique. A place to find British brands that are unfamiliar, under-the-radar and unestablished. A place to meet our community of finders sharing their style, sustainably. We, like you, seek the uncommon. We chase the thrill of the unique. We find you UK brands you don't see everyday. We're so glad you are here.
Find our brands Discover our story
Image courtesy of Teija
Cara & The Sky / Farphoria / Harriet Eccleston / IA London / India Mahon / Isabelle Pennington-Edmead / Kate Sheridan / KIT + CLOGS / Klements / Lemuel MC / M.Hulot / Mimi Berry / pas-man / Rochet London / Sula / Tallulah & Hope / Teija /
Cara & The Sky / Farphoria / Harriet Eccleston / IA London / India Mahon / Isabelle Pennington-Edmead / Kate Sheridan / KIT + CLOGS / Klements / Lemuel MC / M.Hulot / Mimi Berry / pas-man / Rochet London / Sula / Tallulah & Hope / Teija /
SULA

SULA

Sula is a slow fashion, fair trade, company operating from its own studio on the south coast of England. Placing emphasis on creating an aged aesthetic, Alison combines comfort and wearability and hopes that wearers will enjoy and cherish their Sula garments for many years.

Tallulah & Hope

Tallulah & Hope

Art-inspired prints and bespoke embroidery designs that celebrate women at their most joyful and free-spirited. Tallulah & Hope create styles that are inspired by art, storytelling and the soul. Items that you’ll cherish through the seasons.

ISABELLE PENNINGTON-EDMEAD

ISABELLE PENNINGTON-EDMEAD

Sustainable brand inspired by moments from the past. Isabelle Pennington-Edmead weaves a story of heritage and identity, celebrating Isabelle's Caribbean Kittitian and English roots with unapologetic femininity.

About YBD FINDS

Since 2010, we’ve been dedicated to bringing you the best and brightest of British talent. Scouring the country to discover the undiscovered, unearth the uncommon, and experience the unique, so that you can find your new favourite brand. Because they all have something special. It's not the sophisticated “je ne sais quoi” of our European cousins, or the high octane desirability of our US counterparts. It's just so cool, so authentic, so 'chuck away the rule book'. All with a cheeky British twinkle in the eye.

We have to say, our track record is pretty good. We sniff out talent long before they hit the headlines. From the likes of JW Anderson to Rejina Pyo, to Eudon Choi they've all started here. With us. With you.

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Featured Finds

Japan Linen Trousers Trousers Sula
Japan Linen Trousers Trousers Sula

Japan Linen Trousers

Sula
£346.00

Sweet Blouse Stripe

Sula
£324.00

Moonbeam Cotton Dress

Sula
£392.00
Colette Ring Rings India Mahon

Colette Ring

India Mahon
£3,900.00

Support Homegrown

Our creators encapsulate the essence of what it is to be British. A tiny country. But a cool one.

Join The Community

Follow us on socials to join our community of over 30k British talent seekers.

Trusted by our finders

You don't just have to take our word for how wonderful our Finds are...

Community

Our creators are the heart and soul of the YBD Finds community. We believe that their talent speaks for itself and in doing so gives us the chance to present our customers with something new, unique, and sustainable, too.

Conscious. Curated. Considered. A perfect collection of the best emerging fashion and beauty that Britain has to offer. Those are our YBD Finds.

Follow us

The Finders

Effortlessly cool and consciously clothed. That's our YBD Finders. The most stylish bunch of women you ever did meet, helping lucky old us find our bevvy of brands. With their own edits carefully curated for you to browse, we're leaving it up to you to steal their style. And with their creative content and thoughtful feeds, you'll probably want to follow them on Instagram, too...
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★★★★★

I love this company. Their products are of a very high quality and the customer service is personalised and just makes you feel fabulous.

Sarah Marusek
★★★★★

One of the best online shopping experiences I've had in a long time! Packaging was perfect and attention to detail was brilliant; it felt exciting to open it.

T Mac
★★★★★

I received goods today. I’m really happy!!! And they are very LOVELY. Thanks for your quick delivery.

Eriko A
★★★★★

I love it all. Thank you, thank you.

Beatrice N
★★★★★

Love everything about your website and also great designer and product choices.

Davina P
★★★★★

Perfect customer care thank you.

Sarah P